01. Project
UX UI Design / Art Direction
InnerBridge needed a new website. Matthieu Torras, InnerBridge’s CEO, asked me to take charge of the creation and design of his brand identity and the development of his website.
Objectives
Create an original, impactful site that speaks to the target audience and reassures them of InnerBridge’s seriousness.
Restrictions
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary.
02. Process
After long evenings discussing her expectations and needs. I redefined Matthieu’s offer and business model, proposing a solution better suited to his target market.
Redefining the need
We took the time to redefine its target and create an adapted offer. To optimize the interest and conversion rate of these formations.
UX Research
Once the need and target had been defined, I worked on the wireframes of the future site to optimize the user path and sales tunnel.
Design & Branding
I created an impactful and original design that brings freshness and seriousness to an activity that may seem strange at first glance.
03. Results
After working together for 3 months, Matthieu was very satisfied with our collaboration. He decided to continue working with me and overhaul his entire graphic identity (social networks, landing page, etc.).