01. Project
UX UI Design / Art Direction
Kevin Murphy needed a landing page to present his partnership offer to German hair salons. The agency in charge of developing the brand asked me to create a page presenting the various facets of the partnership.
Objectives
Quickly create a landing page that showcases the Kevin Murphy universe and brand.
Restrictions
Not a lot of time, design that adapts to wordpress, need to convince decision-makers quickly.
02. Results
In just 3 days, we succeeded in creating a dynamic, modern landing page that respects the Kevin Murphy brand image. To do so I created a sober, uncluttered design, subtly refocused on large, colorful, pushy images.
The feedback has been positive, and the conversion rate is steadily increasing.
Signed partnership
In just 3 months, Kevin Murphy has already signed 10 partnerships with hair salons in Germany.
And that's just the beginning...
Customer approval
The brand universe appeals and customer feedback is very positive. This gives Kevin Murphy a high profile and improves partners' sense of belonging.
Social media
The creation of this landing page inspired the brand to redesign their social media posts to match the universe they'd created.